Why we renamed our plans “Labs”

At lume, words matter. They shape how founders think about growth, resilience, and performance.

When we looked at what we called our “plans,” one thing stood out: the word plan didn’t fit.

A plan suggests a linear path, a fixed route from A to B. But that’s not how founders grow. Growth isn’t a checklist; it’s an experiment.

That’s why we’ve renamed our plans.

They’re now Labs — spaces designed for experimentation, measurement, and evolution.

Because what we do at lume has never been a program.

It’s a performance lab for founders.

Why “Lab” Fits What Founders Actually Do

In a lab, you don’t follow a script. You test hypotheses, measure what works, and adapt your systems until they produce consistent results.

That’s exactly how high-performing founders operate.

At lume, every founder experiments with how they work — their focus, energy, recovery, decision-making, and leadership rhythm. They learn to engineer performance instead of leaving it to chance.

Each Lab is a dedicated environment that meets you where you are and helps you build from there.

Meet the Labs

Core Lab: Build your foundation.

Start your performance journey and experience the power of data-backed, founder-led coaching.

In Core Lab, you’ll uncover patterns, build core habits, and get unstuck, creating the baseline for sustainable performance and clarity.

Performance Lab: Optimize your output.

Our most popular Lab for a reason. This is where founders start to see measurable transformation: sharper focus, higher energy, and better execution.

Performance Lab gives you ongoing access to coaching, tools, and data that compound over time, creating real momentum and lasting results.

Executive Lab: Expand your capacity.

For founders leading at scale who are balancing complexity, people, and personal performance.

Executive Lab is an intensive, high-touch environment that helps you operate from clarity under pressure and sustain top-level output as your company grows.

Different Stages, Same Mission

Whether you’re building your foundation or expanding your executive capacity, every Lab exists to help you do one thing: operate at your best, consistently.

Because founder performance isn’t a finish line.

It’s a continuous experiment.

And every experiment deserves a lab.

Find Your Lab

Explore which Lab aligns with your current stage → https://www.join-lume.com/membership